Three autonomous vehicles parked in a lot, with charging units beside each car.

Mujo - AV Rideshare

Bachelor of Design - Honours

2022

Mujo - an autonomous vehicle service that bridges the gap between public and private transport by offering a customizable and adaptable ride-share option.

Problem

Deadheading
It refers to the time spent driving while the driver is waiting to get a ride. It also includes the time driving to and from passengers.

Privacy
It was discovered only 15% of the ride-hailing trips in U.S. are shared. The main reason being privacy and safety.

Accessibility
Lack of accessibility features in traditional vehicles. Making it harder for users to locate and access these vehicles.

Communication
Lack of feedback or almost no feedback with the immediate environment, pedestrians and other vehicles.

A diagram with four axes labeled Accessibility, Privacy, Deadheading, and Communication. In the center, a dot is connected to a question: "How might we design for productive application of autonomous technology in future vehicles?"

Research Findings

01 Air Pollution and Traffic Externalities - Uber and Lyft

Infographic showing stats about car travel, including 43% deadheading, 360 km traveled, and 15% shared rides, with explanations about deadheading, cold start air pollution, and shared rides in the U.S.

02 Audio and Video Observation of Waymo

Icons and descriptions for vehicle features: Defensive Driver, Communication, Pick-ups/Drop-offs, and Accessibility, with explanations for each feature.

Concept Direction

Rotating Seats to facilitate custom seating configurations.

Diagram illustrating three riding options with control layouts: private riding, semi-shared riding, and fully-shared riding.

Customizability

Rotating Seats to facilitate custom seating configurations.

Private

Semi-Shared

Access

Shared

Seating - Forward park to facilitate Wheelchair access

MUJO

Mujo’s is designed to tackle ride hailing issues such as - privacy, deadheading, feedback on the road and access to the vehicle when opting for a ride-share option.

Being aware of the complex and dynamic environment the vehicles operate in today - the concept design is true to its permanent form but offers a custom seating environment and feedback system to ensure confident communication with it’s immediate environment.

Autonomous electric shuttle with a sleek black exterior, transparent dome roof, and illuminated front panel, featuring two brown-seated interior with a touchscreen display and navigation map.